%20(4).png)
The person behind the practice
Built by someone who needed it to exist.
DIYvinci didn't start as a business idea. It started as a question — why do so many people say "I'm not creative" as if it's already been decided for them? And what happens when someone builds them a door?
"I realized I was spending more time being functional than being alive. Creativity was the one thing that kept me from dissolving into that."
-Jen Parr, founder
Jen's story
There was a point where I realized I was more functional than alive.
That's me. The DIY letters were my idea.
And something in me pushed back every time.
Because creating was the one thing that kept me from dissolving into that dead-end routine. It wasn't about talent or output — it was about having somewhere for all that energy, emotion, and restlessness to go.
So I started paying attention. Not to success stories or artists chasing perfection — but to the people who wanted to create and didn't know how to begin. The ones who felt blocked, overwhelmed, burnt out, or convinced they weren't allowed to try. People like me.
DIYvinci grew out of that space. A place built for people whose brains don't take the straight path. For the ones who think in images, metaphors, half-formed ideas at 3AM. For people who want to reclaim even one corner of their life that feels like themselves again.
Wake up tired.
Sit at a job that drained everything interesting out of me.
Smile. Perform. Produce.
Go home with a brain still running full speed.
As someone who's neurodivergent and chronically ill, that gap between how I was supposed to function and how I actually worked was exhausting in ways I didn't have words for yet.
What I kept noticing — in myself, and in everyone around me — was that whenever creativity came up, something shifted. And then came the line I heard over and over again:
"I wish I could make things… but I'm not creative." As if it had already been decided for them.
What "DIY" really means here
The DIY part isn't about skills.
It's about agency.
Most people hear "DIY" and picture projects, instructions, and figuring it all out yourself. That's not what this is. At DIYvinci, DIY means reclaiming creative authority over your own life — making things your way, at your pace, for your own reasons. Not to perform. Not to produce. Just to feel like yourself again.
Do it
Your way
No right way to make something here. Your process is the point — not the end result.
Do it
At Your Pace
Real capacity matters more than productivity here. Rest is part of the creative process.
Do it
For Yourself
Creativity as regulation. As refuge. As a way back to the parts of you that got quiet.
Why this space exists
Creativity isn't extra.
It never was.
DIYvinci started because I was tired of watching people quietly opt out of creativity. Not because they didn't want it — but because every space they found made them feel like they needed to be more, do more, produce more.
Creativity is how many of us regulate, process, play, experiment, and reconnect with ourselves. It's not indulgent. It's not a nice-to-have. It's part of wellbeing.
This space exists to push back against the idea that creativity only counts when it performs. Here, you don't have to prove anything, improve anything, or turn your creativity into something impressive.
🧠 Nervous System First
Built around your actual nervous system, not an idealised one that never gets overwhelmed.
🚫 Zero Performance Pressure
No grades, no galleries, no competing. Your work doesn't have to look a certain way to count.
♾️ Real Capacity, Always
Low-energy days are welcome. Stopping halfway is welcome. You don't have to earn your place here.
🌱 Creativity as Self-Trust
Every small thing you make is evidence you can follow through — for yourself, not for anyone else.
The people behind it
Creativity runs in the family
We're a small team — mostly family, entirely committed. DIYvinci isn't a content machine. It's something we built because we needed it to exist, and kept building because you did too.
Founder & CEO
Jennifer Parr
Jen is a neurodivergent, chronically ill creative who built DIYvinci out of her own experience of losing — and finding — herself through making. She developed the CREATE method as a framework for using creativity to regulate the nervous system, rebuild self-trust, and return to yourself after burnout, shutdown, or simply being too much of everything for too long.
She's an artist, an entrepreneur, and someone who believes deeply that creativity isn't a talent you're born with — it's a practice anyone can return to. DIYvinci is her life's work made into something you can actually use.
Director of Creative Communications
Katie Parr
A multi-platform marketing professional, published YA author, and the creative voice behind much of DIYvinci's content strategy. Katie brings expertise in social media, event planning, digital marketing, and graphic design — and a genuine love of storytelling.
Shipping & Product Manager
Cindy Parr
A dedicated crafter with a passion for knitting, sewing, quilling, and more. Cindy ensures that every physical product and order is handled with care and attention to detail — which, if you've received a DIYvinci package, you've probably noticed.